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Wednesday, June 24, 2009

The State of Jones by Sally Jenkins and John Stauffer





A very good book for American Civil War history

Review
Praise for THE STATE OF JONES


“Just when you thought you had heard it all about the Civil War, along comes The State of Jones, an astonishing tale of rebellion within the heart of rebel territory. This is a riveting and memorable read about resistance, courage, love and, most of all, the long trail of justice and injustice in the American South. I couldn’t put it down.”
–Tom Brokaw



“The State of Jones is history at its finest and most captivating. The documentation is meticulous, yet this gem of a book reads like a novel, with a revelation at every turn. Jenkins and Stauffer have proved once again that the real history of this country is far more complex and fascinating than the prevailing mythology.”
–David Maraniss, author of They Marched Into Sunlight and When Pride Still Mattered


"In The State of Jones, Sally Jenkins and John Stauffer locate the real Civil War–and the story of our greatest national trial–in all of its specificity and moral complexity. Their research is meticulous and transparent; their writing is evocative and clear; their use of source materials and authentic voices is arresting; and their intuition about why history of this kind matters is unfailing."
–Steve Coll, author of Ghost Wars


"Highly readable and informative." --Chicago Sun-Times

“Jones and Stauffer tell this story with verve and insight, providing a richly detailed, dramatic narrative that is a valuable contribution to the historical literature.”
–James Simon, author of Lincoln and Chief Justice Taney


"Here is the Civil War as it really was. You can't fully know America's epic until you've read this powerful book."
–David Von Drehle, author of Triangle: The Fire That Changed America


“A marvelous story of loyalty and treason, race and blood, war and peace. The State of Jones is as compelling as it is unlikely, a tale of insurrection that illuminates the larger insurrection of our Civil War.”
–Rick Atkinson, author of An Army at Dawn


“Sally Jenkins and John Stauffer tell the fascinating tale of an unforgettable figure–6’4” Mississippi yeoman farmer Newton Knight, and his beguiling “second wife” and former slave, Rachel. The authors follow the Knight family’s extraordinary lives over the course of six decades and in the process open a window onto a forgotten corner of the American landscape.”
–Philip B. Kunhardt III, co-author of Looking for Lincoln

Product Description

New York Times bestselling author Sally Jenkins and distinguished Harvard professor John Stauffer mine a nearly forgotten piece of Civil War history and strike gold in this surprising account of the only Southern county to secede from the Confederacy.

The State of Jones is a true story about the South during the Civil War—the real South. Not the South that has been mythologized in novels and movies, but an authentic, hardscrabble place where poor men were forced to fight a rich man’s war for slavery and cotton. In Jones County, Mississippi, a farmer named Newton Knight led his neighbors, white and black alike, in an insurrection against the Confederacy at the height of the Civil War. Knight’s life story mirrors the little-known story of class struggle in the South—and it shatters the image of the Confederacy as a unified front against the Union.
This riveting investigative account takes us inside the battle of Corinth, where thousands lost their lives over less than a quarter mile of land, and to the dreadful siege of Vicksburg, presenting a gritty picture of a war in which generals sacrificed thousands through their arrogance and ignorance. Off the battlefield, the Newton Knight story is rich in drama as well. He was a man with two loves: his wife, who was forced to flee her home simply to survive, and an ex-slave named Rachel, who, in effect, became his second wife. It was Rachel who cared for Knight during the war when he was hunted by the Confederates, and, later, when members of the Knight clan sought revenge for the disgrace he had brought upon the family name.
Working hand in hand with John Stauffer, distinguished chair and professor of the History of American Civilization at Harvard University, Sally Jenkins has made the leap from preeminent sportswriter to a historical writer endowed with the accuracy, drive, and passion of Doris Kearns Goodwin. The result is Civil War history at its finest.



About the Author

JOHN STAUFFER is chair and professor of the History of American Civilization at Harvard University and the award-winning author of The Black Hearts of Men and other books on the Civil War era, including GIANTS: The Parallel Lives of Frederick Douglass and Abraham Lincoln. He lives in Cambridge, Massachusetts.


Sunday, June 14, 2009

Principles of Marketing, 12th Edition by Philip Kotler and Gary Armstrong



One of the best textbooks of marketing used in business schools

Product Description

The 12th edition of this popular text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe. Thoroughly updated and streamlined, Principles of Marketing tells the stories that reveal the drama of modern marketing, reflecting the major trends and forces that are impacting this dynamic and ever-changing field. Topics include: the marketing environment, managing information, consumer & business buyer behavior, segmentation, targeting, and positioning, branding strategies, distribution channels, advertising and sales promotion, direct marketing, and the global marketplace. An excellent tool for anyone in marketing and sales, whether self- or corporate- employed.



About the Author

As a team, Philip Kotler and Gary Armstrong provide a blend of skills uniquely suited to writing an introductory marketing text. Professor Kotler is one of the world’s leading authorities on marketing. Professor Armstrong is an award-winning teacher of undergraduate business students. Together they make the complex world of marketing practical, approachable, and enjoyable.



Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University. He received his master’s degree at the University of Chicago and his Ph.D. at M.I.T., both in economics. Dr. Kotler is author of Marketing Management (Prentice'Hall), now in its twelfth edition and the world’s most widely used marketing text book in graduate schools of business worldwide. He has authored dozens of other successful books and has written more than 100 articles in leading journals. He is the only three-time winner of the coveted Alpha Kappa Psi award for the best annual article in the Journal of Marketing.



Professor Kotler was named the first recipient of two major awards: the Distinguished Marketing Educator of the Year Award given by the American Marketing Association and the Philip Kotler Award for Excellence in Health Care Marketing presented by the Academy for Health Care Services Marketing. His numerous other major honors include the Sales and Marketing Executives International Marketing Educator of the Year Award; The European Association of Marketing Consultants and Trainers Marketing Excellence Award; the Charles Coolidge Parlin Marketing Research Award; and the Paul D. Converse Award, given by the American Marketing Association to honor “outstanding contributions to science in marketing. In a recent Financial Times poll of 1,000 senior executives across the world, Professor Kotler was ranked as the fourth “most influential business writer/guru” of the twenty-first century.



Dr. Kotler has served as chairman of the College on Marketing of the Institute of Management Sciences, a director of the American Marketing Association, and a trustee of the Marketing Science Institute. He has consulted with many major U.S. and international companies in the areas of marketing strategy and planning, marketing organization, and international marketing. He has traveled extensively throughout Europe, Asia, and South America, advising companies and governments about global marketing practices and opportunities.



Gary Armstrong is Crist W. Blackwell Distinguished Professor of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. He holds undergraduate and masters degrees in business from Wayne State University in Detroit, and he received his Ph.D. in marketing from Northwestern University. Dr. Armstrong has contributed numerous articles to leading business journals. As a consultant and researcher, he has worked with many companies on marketing research, sales management, and marketing strategy.

But Professor Armstrong’s first love is teaching. His Blackwell Distinguished Professorship is the only permanent endowed professorship for distinguished undergraduate teaching at the University of North Carolina at Chapel Hill. He has been very active in the teaching and administration of Kenan-Flagler’s undergraduate program. His administrative posts have included Chair of Marketing, Associate Director of the Undergraduate Business Program, Director of the Business Honors Program, and many others. He works closely with business student groups and has received several campus'wide and Business School teaching awards. He is the only repeat recipient of school’s highly regarded Award for Excellence in Undergraduate Teaching, which he has received three times. Professor Armstrong recently received the UNC Board of Governors Award for Excellence in Teaching, the highest teaching honor bestowed by the sixteen-campus University of North Carolina system.


Managed by the Markets: How Finance Re-Shaped America by Gerald F. Davis



Review

"A compelling read...offers provocative clues for anyone seeking to understand the current financial crisis and Americans' financial security."
--Publisher's Weekly

"The meltdown of American financial markets has been catastrophic but the cause elusive. In Managed by the Markets, Gerald Davis offers a compelling explanation for it and so much more. To understand the disintegration of big corporations, securitization of just about everything, and transformation of our zeitgeist from producing products to making money, this is the book, a gripping portrait of the triumph of financial markets over all else."
--Michael Useem, Professor of Management and Director of the Leadership Center at the Wharton School, University of Pennsylvania

"In this intellectual tour de force, Jerry Davis describes the evolution of the American economy to where we are now-where everything is a security or an option and, therefore, tradable in some sort of market. He also details the profound costs we have paid for this evolution. Timely, engaging, and filled with facts and analysis, Managed by the Markets explains how we got to where we are and maybe, just maybe, where we need to go next."
--Jeffrey Pfeffer, Professor of Organizational Behavior at Stanford University and author of What Were They Thinking? Unconventional Wisdom About Management


Product Description
In recent years, we've been rocked by a series of economic jolts, and all of them seemed to revolve around finance. And the most recent, the American mortgage meltdown, has sent shock waves around the world. Managed by the Markets offers an illuminating account of how finance has replaced manufacturing at the center of the American economy over the past three decades, explaining how the new finance-centered system works, how we got here, and what challenges lay ahead.

Since the early 1980s, Gerald F. Davis shows, finance and financial considerations have increasingly taken center stage, dramatically reshaping American society. Corporations now have an overriding focus on creating shareholder value, while their personnel practices no longer provide secure employment, economic mobility, health insurance, or retirement benefits. Instead, employees must become shareholding free-agents, left to their own fate. Banking has shifted from the traditional role of taking in deposits and making loans to the widespread use of "securitization," turning loans (such as mortgages or corporate debt) into bonds owned by institutional investors. The financial services industry is both more concentrated among large banks and mutual funds, yet more spread out among under-regulated specialists such as mortgage finance companies and hedge funds. And states increasingly act as "vendors" in a global marketplace of law, emulating firms such as Nike, hiring contractors to do much of the work of government.

As a result, individuals and households find their welfare tied to the stock market and the mortgage market as never before. And the turbulence of recent years starkly underscores the dangers of depending too much on financial markets. Written in the spirit of C. Wright Mills' penetrating The Power Elite and White Collar, this brilliant study provides an invaluable map of the finance-driven American society.

About the Author

Gerald F. Davis is the Wilbur K. Pierpont Collegiate Professor of Management at the University of Michigan's Ross School of Business. He has published widely in management, sociology, and finance. Recent books include Social Movements and Organization Theory (with Doug McAdam, W. Richard Scott, and Mayer N. Zald) and Organizations and Organizing: Rational, Natural, and Open System Perspectives (with W. Richard Scott). He is currently Associate Editor of Administrative Science Quarterly and Co-Director of the Interdisciplinary Committee on Organization Studies (ICOS) at the University of Michigan.

Let'see how Gerald Davis comment about the financial breakdown here




Saturday, June 13, 2009

Winning by Jack Welch and Suzy Welch


"When you talk with Jack about management, his energy and passion fill the room."
WARREN E. BUFFETT, chairman, Berkshire Hathaway

Amazon.com Review
If you judge books by their covers, Jack Welch's Winning certainly grabs your attention. Testimonials on the back come from none other than Warren Buffett, Bill Gates, Rudy Giuliani, and Tom Brokaw, and other praise comes from Fortune, Business Week, and Financial Times. As the legendary retired CEO of General Electric, Welch has won many friends and admirers in high places. In this latest book, he strives to show why. Winning describes the management wisdom that Welch built up through four and a half decades of work at GE, as he transformed the industrial giant from a sleepy "Old Economy" company with a market capitalization of $4 billion to a dynamic new one worth nearly half a trillion dollars.
Welch's first book, Jack: Straight from the Gut, was structured more as a conventional CEO memoir, with stories of early career adventures, deals won and lost, boardroom encounters, and Welch's process and philosophy that helped propel his success as a manager. In Winning, Welch focuses on his actual management techniques. He starts with an overview of cultural values such as candor, differentiation among employees, and inclusion of all voices in decision-making. In the second section he covers issues around one's own company or organization: the importance of hiring, firing, the people management in between, and a few other juicy topics like crisis management. From there, Welch moves into a discussion of competition, and the external factors that can influence a company's success: strategy, budgeting, and mergers and acquisitions. Welch takes a more personal turn later with a focus on individual career issues--how to find the right job, get promoted, and deal with a bad boss--and then a final section on what he calls "Tying Up Loose Ends." Those interested in the human side of great leaders will find this last section especially appealing. In it, Welch answers the most interesting questions that he's received in the last several years while traveling the globe addressing audiences of executives and business-school students. Perhaps the funniest question in this section comes at the very end, posed originally by a businessman in Frankfurt, who queried Welch on whether he thought he'd go to heaven (we won't give away the ending).

While different from the steadier stream of war stories and real-life examples of Welch's first book, Winning is a very worthwhile addition to any management bookshelf. It's not often that a CEO described as the century's best retires, and then chooses to expound on such a wide range of management topics. Also, aside from the commentary on always-relevant issues like employee performance reviews and quality control, Welch suffuses this book with his pugnacious spirit. The Massachusetts native who fought his way to the top of the world's most valuable company was in many ways the embodiment of "Winning," and this spirit alone will provide readers an enjoyable read. --Peter Han

From Publishers Weekly
Starred Review. One oft-heard comment about Welch's generally praised (and bestselling) 2001 memoir, Jack: Straight from the Gut, was that the book skimped on useful business advice. The respected but controversial former chief of General Electric pays readers back double here. Written with Welch's wife, a onetime editor of Harvard Business Review , the book delivers a brilliant career's worth of consistently astute (and often iconoclastic) business wisdom and knowledge from the man Fortune magazine called "the manager of the century." Welch knows what he's talking about, and here offers an admirably concise primer on how to do business that's a paragon of tough common sense. From practices he employed at GE (e.g., the much-debated differentiation, which includes winnowing 10% of the workforce at regular intervals), to the personal qualities that lead to success (to Welch, candor is essential), to advice on job hunting and how to work with a bad boss, to ways to maximize the budget process (divorce it from performance rewards), Welch comments frankly and by myriad example, with a common touch that will draw readers in ("that was hardly the first time I'd gotten my clock cleaned by the press"). He explains upfront that the book arose as an attempt to codify his beliefs, in response to the many questions he's received at numerous public appearances since he retired from GE in 2001; as such the book has a somewhat lumpy feel, like an overstuffed bag of presents. But the writing, full of personality and ideas, is a model of clarity and insight, even on such dense subjects as the quality control program Six Sigma. It's difficult to think of anyone in business who wouldn't benefit from reading this savvy, engaging cubicle-to-boardroom guide to success; and it's likely, given Welch's reputation and the massive ad/promo HarperCollins is putting behind the book, that enough business people will want to read it to push it toward the top of the charts. (Apr. 5)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Review
"It’s difficult to think of anyone in business who wouldn’t benefit from reading this savvy, engaging cubicle-to-boardroom guide to success." -- Publishers Weekly (starred review)

"Manager of the Century" -- Fortune

"Now is the time." -- New York Times

"When you talk with Jack about management, his energy and passion fill the room." -- WARREN E. BUFFETT, chairman, Berkshire Hathaway


Product Description
WINNING is destined to become the bible of business for generations to come. It clearly and succinctly lays out the answers to the most difficult, important questions people face both on and off the job. Welch's objective is to speak to people at every level of the organization, in companies large and small. His audience is everyone from line workers to college students and MBAs, from project managers to senior executives. He describes his core business principles and devotes most of WINNING to the real "stuff" of work. Welch's optimistic, no excuses, get-it-done mind set is riveting. His goal is to help anyone and everyone who has a passion for success.

About the Author


Jack Welch began his career with the General Electric Company in 1960, and in 1981 became the company's eighth Chairman and CEO. During his tenure, GE's market capitalization increased by $400 billion, making it the world's most valuable corporation. In 1999, Fortune named him the "manager of the century," and the Financial Times recently named him one of the three most admired business leaders in the world today. Upon retiring from GE in 2001, Mr. Welch published his internationally best-selling autobiography Jack: Straight from the Gut. He now teaches at MIT's Sloan School of Management and speaks to business leaders and students around the world.


One Up On Wall Street : How To Use What You Already Know To Make Money In The Market by Peter Lynch



"People who want to know how stocks fared on any given day ask, Where did the Dow close?..."
Find out more what is inside here.

From Publishers Weekly
The authors argue that average investors can beat Wall Street professionals by using the information gleaned from everyday life. "Investors will be able to put the shrewd insights presented to good use," remarked PW. 200,000 first printing.
Copyright 1990 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.


Review

Anise C. WallaceThe New York TimesMr. Lynch's investment record puts him in a league by himself.

Product Description

THE NATIONAL BESTSELLING BOOK THAT EVERY INVESTOR SHOULD OWN

Peter Lynch is America's number-one money manager. His mantra: Average investors can become experts in their own field and can pick winning stocks as effectively as Wall Street professionals by doing just a little research.

Now, in a new introduction written specifically for this edition of One Up on Wall Street, Lynch gives his take on the incredible rise of Internet stocks, as well as a list of twenty winning companies of high-tech '90s. That many of these winners are low-tech supports his thesis that amateur investors can continue to reap exceptional rewards from mundane, easy-to-understand companies they encounter in their daily lives.

Investment opportunities abound for the layperson, Lynch says. By simply observing business developments and taking notice of your immediate world -- from the mall to the workplace -- you can discover potentially successful companies before professional analysts do. This jump on the experts is what produces "tenbaggers," the stocks that appreciate tenfold or more and turn an average stock portfolio into a star performer.

The former star manager of Fidelity's multibillion-dollar Magellan Fund, Lynch reveals how he achieved his spectacular record. Writing with John Rothchild, Lynch offers easy-to-follow directions for sorting out the long shots from the no shots by reviewing a company's financial statements and by identifying which numbers really count. He explains how to stalk tenbaggers and lays out the guidelines for investing in cyclical, turnaround, and fast-growing companies.

Lynch promises that if you ignore the ups and downs of the market and the endless speculation about interest rates, in the long term (anywhere from five to fifteen years) your portfolio will reward you. This advice has proved to be timeless and has made One Up on Wall Street a number-one bestseller. And now this classic is as valuable in the new millennium as ever.

About the Author
Peter Lynch is vice chairman of Fidelity Management & Research Company -- the investment advisor arm of Fidelity Investments -- and a member of the Board of Trustees of the Fidelity funds. Mr. Lynch was portfolio manager of Fidelity Magellan Fund, which was the best performing fund in the world under his leadership from May 1977 to May 1990. He is the co-author of the bestselling Beating the Street and Learn to Earn, a beginner's guide to the basics of investing and business. He lives in the Boston area.


Friday, June 12, 2009

Skyscrapers: A History of the World's Most Extraordinary Buildings by Judith Dupre



Review
"An eye-popping shelf-scraper...an elevating experience." (Gene Shalit, Today )

Product Description
At a stunning 18 inches tall and celebrating all of today's most significant superstructures, this all-new edition of Skyscrapers features 15 exciting new buildings and a brand-new interview with Adrian Smith, the world's foremost architect of supertall buildings.

Retaining all of the qualities that made it a major bestseller—informative commentary, historic facts and architectural information, and glorious photography— this groundbreaking, shelf-scraping international bestseller is a Skyscrapers for the new millennium.

Unique in scale and design, the book has been expanded to 160 pages and features more than 60 buildings by such well-known architects as Santiago Calatrava, Norman Foster, Zaha Hadid, Philip Johnson, Morphosis, Jean Nouvel, Renzo Piano, Cesar Pelli, and Frank Lloyd Wright. Arranged chronologically, it includes features on such topics as the ancient roots of skyscrapers and visionary cities of the future-as well as a fascinating interview with Adrian Smith, designer of the Burj Dubai, the tallest structure in the world. Each informative spread includes photos, plans, diagrams, background, technological information, and more, all in an elegant design.

From the Inside Flap
Rising majestically above the hubbub of crowded cities or standing in solitude against a natural backdrop, skyscrapers captivate the eye, excite the imagination, and inspire awe. Wonders of creativity and ingenuity, they embody the best of our practical achievements and reflect our highest aspirations.

This magnificent chronological tour of the world’s tallest buildings—thoroughly revised and updated since its initial publication, and featuring cutting edge work by today’s international superstars of architecture—stands as the most thorough, authoritative, and eye-popping book on the subject, as dramatic in presentation as the structures it celebrates. Breathtaking photographs capture the buildings’ details as well as their monumental scale; architectural drawings and plans invite you behind the scenes as new buildings take shape; and lively commentary on each building explores its particular significance and provides historic context. Throughout, informative profiles, features, and statistics make Skyscrapers an invaluable reference as well as a visual feast.

From a church built to the glory of God to monuments that symbolize national or civic pride, to buildings so forward thinking that they contribute to the betterment of the environment, the 62 structures included here encompass the very best and most ingenious of our history, spanning some 125 years and circling the globe. The 15 astonishing “supertalls” that have been added to this edition represent flights of imagination and feats of engineering that the skyscraper’s earliest pioneers could never have dreamed of.

“To say that the megatall landscape has changed since this book was first published in 1996 is an understatement,” comments the author in her forward. “We are in the midst of a new skyscraper boom…Skyscraper design, now embraced by the global community, has entered a flamboyant, no-holds-barred era of exhilarating, highly personal exploration of the extreme frontiers of structural and creative possibility.”

Every civilization has expressed in buildings both sacred and secular the eternal quest to reach ever upward toward the sky. Skyscrapers invites you to relish in the stunning works born of that quest.




About the Author

Judith Dupré
writes about art, architecture, and engineering in ways that delight and educate. She has written six award-winning books of illustrated nonfiction that have been translated into ten languages, including Skyscrapers, Bridges, Churches, and Monuments: America’s History in Art and Memory. She holds degrees from Brown University in English literature and studio art, and did postgraduate work at Hunter College and the Open Atelier of Design and Architecture, both in Manhattan. Currently, she is at Yale Divinity School doing advanced studies on the impact of time, memory, and ritual on architecture. She lives outside New York City.

Monday, June 8, 2009

How to Read Literature Like a Professor: A Lively and Entertaining Guide to Reading Between the Lines


May 2009
Bestselling Literature books on amazon.com

Product Description

What does it mean when a fictional hero takes a journey?. Shares a meal? Gets drenched in a sudden rain shower? Often, there is much more going on in a novel or poem than is readily visible on the surface -- a symbol, maybe, that remains elusive, or an unexpected twist on a character -- and there's that sneaking suspicion that the deeper meaning of a literary text keeps escaping you.

In this practical and amusing guide to literature, Thomas C. Foster shows how easy and gratifying it is to unlock those hidden truths, and to discover a world where a road leads to a quest; a shared meal may signify a communion; and rain, whether cleansing or destructive, is never just rain. Ranging from major themes to literary models, narrative devices, and form, How to Read Literature Like a Professor is the perfect companion for making your reading experience more enriching, satisfying, and fun.



About the Author
Tom Foster
is Professor of English at the University of Michigan, Flint, where he teaches classes in contemporary fiction, drama and poetry as well as creative writing and composition. He has written several books on twentieth-century British and Irish literature and poetry and lives in East Lansing, Michigan.