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Sunday, February 1, 2009

The Element: How Finding Your Passion Changes Everything




From Publishers Weekly
Robinson (Out of Our Minds), renowned in the areas of creativity development, innovation and human resources, tackles the challenge of determining and pursuing work that is aligned with individual talents and passions to achieve well-being and success. The element is what he identifies as the point where the activities individuals enjoy and are naturally good at come together. Offering a wide range of stories about the creative journeys of different people with diverse paths to the element—including Paul McCartney, The Alchemist author Paulo Coelho, and Vidal Sassoon as well as lesser-known examples—he demonstrates a rich vision of human ability and creativity. Covering such topics as the power of creativity, circles of influence, and attitude and aptitude, the author emphasizes the importance of nurturing talent along with developing an understanding of how talent expresses itself differently in every individual. Robinson emphasizes the importance of mentors and reforming and transforming education, making a convincing argument bolstered by solid strategies for honing creativity. Motivating and persuasive, this entertaining and inspiring book will appeal to a wide audience. (Jan.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Description
From one of the world’s leading thinkers and speakers on creativity and self-fulfillment, a breakthrough book about talent, passion, and achievement

The element is the point at which natural talent meets personal passion. When people arrive at the element, they feel most themselves and most inspired and achieve at their highest levels. The Element draws on the stories of a wide range of people, from ex-Beatle Paul McCartney to Matt Groening, creator of The Simpsons; from Meg Ryan to Gillian Lynne, who choreographed the Broadway productions of Cats and The Phantom of the Opera; and from writer Arianna Huffington to renowned physicist Richard Feynman and others, including business leaders and athletes. It explores the components of this new paradigm: The diversity of intelligence, the power of imagination and creativity, and the importance of commitment to our own capabilities.

With a wry sense of humor, Ken Robinson looks at the conditions that enable us to find ourselves in the element and those that stifle that possibility. He shows that age and occupation are no barrier, and that once we have found our path we can help others to do so as well. The Element shows the vital need to enhance creativity and innovation by thinking differently about human resources and imagination. It is also an essential strategy for transforming education, business, and communities to meet the challenges of living and succeeding in the twenty-first century.

About the Author
Ken Robinson, PHD, is an internationally recognized leader in the development of creativity, innovation, and human resources. He has worked with national governments in Europe and Asia, international agencies, Fortune 500 companies, national and state education systems, nonprofit organizations, and some of the world’s leading cultural organizations.

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