Saturday, January 29, 2011

Shift: Inside Nissan's Historic Revival by Carlos Ghosn ( Nissan CEO)


The best book of Carlos Ghosn, CEO of Nissan Automobile , carreer before and during Nissan's Turnaround.

Editorial Reviews
From Publishers Weekly

When French auto manufacturer Renault acquired Nissan, they sent Ghosn to engineer the failing company's turnaround, and in short order, interviews and pictures of him were everywhere. The story behind his success is familiar to any reader of business publications, but he gives it here again, along with an extensive recitation of the business strategy that put the failing company back in black. Those who haven't heard the continent-hopping tale of Ghosn's family will be fascinated by the first few chapters, in which he talks about his Lebanese grandfather, who went to Brazil to make his fortune, and reminisces about his own childhood in Brazil and Lebanon. Though some readers may yearn for more details about Ghosn's childhood and his days attending university in Paris, Ghosn is all business. Indeed, his background information seems to have been included largely to establish him as a creature of globalization. The bulk of the book follows his progress at Nissan in dry terms, with short, declarative sentences moving the story efficiently but mechanically. Ghosn sprinkles in occasional passages about his business philosophy, briefly analyzing why Nissan went downhill under the traditional Japanese system and expounding on the necessity of communication, dedication and never hesitating. Nissan's resurgence was doubtless a relief for its shareholders and employees (at least the ones who survived Ghosn's downsizing), but there isn't likely to be a large readership for what, by the end, feels less like a book and more like a company's annual report, complete with history, statistics and vision for the future.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. --This text refers to the Hardcover edition.

From Booklist
In Turnaround (2003), David Magee profiled the dramatic comeback of Nissan Corporation under the leadership of international businessman Carlos Ghosn. Here Ghosn relates the story in his own words, first sharing some of his family background and previous experience in the auto industry working at Michelin and at Renault, where he earned a reputation as "le cost killer." Ghosn was chosen by Renault as the only possible candidate to implement the changes necessary to revitalize Nissan, which was suffering under a decade of decline and unprofitability. The Renault alliance with Nissan injected desperately needed cash and revolutionized the stagnated culture at the Japanese company. Although Nissan had technologically superior products, Ghosn found there was a distinct absence of vision and leadership. His Nissan Revival Plan would become a highly successful cultural intersection that created the most dramatic turnaround in automotive history. Ghosn's rapidly paced narrative concludes with his hopes for the future of Nissan, penetrating new segments of the market in SUVs, pickups, and hybrids, along with a much-hoped-for entrance into the Chinese market. David Siegfried
Copyright © American Library Association. All rights reserved --This text refers to the Hardcover edition.

The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success


Editorial Reviews
Product Description

-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs

In his acclaimed bestseller The Presentation Secrets of Steve Jobs author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.

"Steve Jobs has reinvented music distribution, the mobile telephone, and book publishing. You might want to take a look at how someone creates multi-billion dollar ideas, and turns them into multi-billion dollar products that everyone loves and admires. This book is not an option. Buy it now, bank it tomorrow." -- Jeffrey Gitomer, author of The Little Red Book of Selling

“In The Innovation Secrets of Steve Jobs, Carmine Gallo captures the true mindset of Jobs and Apple. This book is not just for the techie and marketing crowd, although they will gain valuable insight that can be applied to their worlds. It is also for anyone who loves technology and wants to understand how to createsimple devices that are easy to use and can impact our lives.” -- Tim Bajarin, president, Creative Strategies, Inc.

"An inspiring roadmap for anyone who wants to live a life of passion and purpose."
-- Tony Hsieh, author of Delivering Happiness and CEO of, Inc.

"Apple changed the world with the Mac and hasn't stopped innovating since. Carmine Gallo reveals the secrets and gives you the tools to unleash your inner Steve."
-- Marc Benioff, chairman and CEO of and author of the national bestseller Behind the Cloud

Learn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.

When it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan "Think Different" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.

These are the Seven Principles of Innovation, inspired by Steve Jobs himself:

1.Do What You Love.
Think differently about your career.

2.Put a Dent in the Universe.
Think differently about your vision.

3.Kick Start Your Brain.
Think differently about how you think.

4.Sell Dreams, Not Products.
Think differently about your customers.

5.Say No to 1,000 Things.
Think differently about design.

6.Create Insanely Great Experiences.
Think differently about your brand experience.

7.Master the Message.
Think differently about your story.

By following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to "Think Different." These are The Innovation Secrets of Steve Jobs.

About the Author
Carmine Gallo is a communications coach for the world’s most admired brands. He is an author and columnist for Bloomberg BusinessWweek and and a keynote speaker and seminar leader who has appeared on CNBC, NBC, CBS,, BNET,, and in the New York Times, the Wall Street Journal, and Investor's Business Daily. Gallo is a former television anchor and business correspondent and has also held a position as a vice president for a global, top-ten public relations firm. Gallo lives in the San Francisco Bay Area with his wife and two daughters.