Harvard Textbooks NO2:General Managers in Action

Editorial Reviews
Review"A clear, concise, common sense approach to the general manager in international business."--Henry A. Barber, III, Azusa Pacific University"New cases are appealing; old cases were excellent and remain so. The text's three new chapters are distinctive extensions of the first edition and open for the students three consequential vistas in general management."--J.C. Thompson, University of Connecticut"A very good book with excellent cases."--Wallace G. Lonergan, Albertson College of IdahoPraise for the first edition:"A first-class package, universally well-received by my students. The book is a first-rate piece of work. The chapters on the general manager are excellent, and my MBA and executive MBA students have found that they strike a very responsive chord. The collection of cases is outstanding--the prime reason I decided to change strategy after eight years of using my own 'set.' These cases really make it possible to cover a wide range of issues during a strategy course. The tapes are also first-rate and all the students found them to be extremely helpful in understanding process and outcome."--Peter Smith Ring, University of Minnesota, Twin Cities"An excellent book on the general management perspective [on] the complex issue of strategic management."--N. Venkatraman, Sloan School, Massachusetts Institute of Technology"The chapter 'Managing the Quality of Strategic Thinking' is a major contribution to the field not found in any competing text. That and the videos of CEOs commenting on the cases in a free exchange with Harvard students are unique and distinctive advantages that convinced me to adopt."--Jack Young, University of Colorado"An extraordinarily helpful book, integrating concepts, principles and cases."--Joseph C. Bentley, University of Utah"An excellent text utilizing current cases. Well-presented, easy to read, excellent."--Walter W. Smock, Rutgers University"Excellent cases covering the critical managerial junctions with videotape support."--Harry E. Stucke, Long Island University School of Business and Public Administration

Product Description

Revised and expanded to incorporate suggestions from MBA and executive education courses nationwide, the second edition of this remarkably successful textbook features new chapters on financial management, global management and Boards of Directors. Other chapters have been revised to include ethics, strategic alliances, and Europe 1992. Ten new cases for classroom discussion reflect the concerns of the revised text, exploring real situations where concepts can be tested and where the discovery of new ideas can take place. The popular set of videotapes included with the first edition have also been revised and updated. An essential textbook for business policy courses and general management programs, this volume also serves as a comprehensive reference for the active general manager.

About the Author

Francis Joseph Aguilar is at Harvard Business School.